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Survey
Do you own or rent your home?
Own
Rent
Other
That type of home do you live in?
Single-family home
Farm/rural property
Townhome
Condo
Mobile/manufactured home
Approximate age of your house?
Under 5 years
5-15 years
16-30 years
31-50 years
50+ years
How many people live in your household?
1
2
3-4
5+
Do you have children at home?
Yes
No
Do you have pets?
Dog
Cat
Other
None
What originally interested you in improving your home’s water?
Better tasting water
Health concerns
Hard water problems
Cleaner dishes/laundry
Better skin/hair
Appliance protection
Recommendation from someone
Concern about contaminants
Eco-friendly lifestyle
Luxury/home comfort
Which water concerns matter MOST to you? (Select up to 3)
Chlorine taste/smell
Hard water buildup
Dry skin or hair
Drinking water quality
Contaminants in tap water
Appliance lifespan
Water spots/stains
Better bathing experience
Cleaner laundry
Better tasting coffee/tea
Protecting family health
What benefits have you noticed most from treated or filtered water?
Before purchasing water treatment, what concerns or hesitations did you have?
Which topics are you most interested in online?
Home improvement
Interior design
Wellness/healthy living
Cooking
Fitness
Gardening/lawn care
Smart home technology
Luxury home products
Parenting/family content
Cleaning/organization
DIY/home projects
Real estate
Outdoor recreation
Local community events
College football
NASCAR/motorsports
Financial/business content
Other
Which best describes your lifestyle priorities? (Choose up to 3)
Health & wellness
Comfort & convenience
Saving money long-term
Luxury/home upgrades
Family care
Environmental sustainability
Home appearance
Technology & innovation
Reliability & peace of mind
Which social media platforms do you use weekly? (Select all that apply)
Facebook
Instagram
TikTok
YouTube
Nextdoor
Pinterest
LinkedIn
Reddit
Other
Which platform do you spend the MOST time on?
What type of content do you watch most?
Home renovation videos
Product reviews
Wellness/health content
Cleaning tips
DIY projects
Cooking content
Home organization
Local/community content
Sports content
Podcasts
Educational videos
Short-form videos/Reels
Other
Which content would MOST likely make you stop scrolling?
Before-and-after transformations
Water quality demonstrations
Educational tips
Real customer stories
Luxury kitchen/bath visuals
Health-focused information
Funny/entertaining videos
Product comparisons/tests
Behind-the-scenes installation videos
Other
Are there any creators, influencers, YouTubers, podcasts, or personalities you regularly watch or follow?
What types of people influence your buying decisions MOST?
Industry experts
Friends/family
Online reviews
Home improvement creators
Wellness influencers
Local businesses
Community personalities
Athletes/public figures
Other
Which would make you MOST likely to trust a home water company?
Real customer reviews
Educational videos
Local reputation
Professional certifications
Influencer recommendations
Scientific testing/demonstrations
Family-owned/local business messaging
Other
How do you usually discover home-related products or services?
Google Search
Google Reviews
Facebook
YouTube
Friends/family
Community publications
Local events
Nextdoor
Influencers/content creators
Podcasts
Radio
Other
Which advertising style catches your attention MOST?
Educational/informative
Luxury/upscale visuals
Health-focused messaging
Funny/entertaining
Real-life testimonials
Scientific demonstrations
Before-and-after results
Emotional/family-focused
Have you ever purchased a product because of an influencer, creator, or online personality recommendation?
Frequently
Sometimes
Rarely
Never
What type of content would you LIKE to see more from Aon Water Technology?
Water quality education
Health/wellness information
Home improvement tips
Product demonstrations
Customer stories
Maintenance tips
Behind-the-scenes content
Local community involvement
Giveaways/promotions
What’s one thing you wish more people understood about water quality or filtration?
What’s most important to you when choosing a company for your home?
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Home Systems
Water Softeners
Drinking Water Systems
Specialty Water Filters
Water Coolers
Business Systems
Water Softeners
Water Filtration
Reverse Osmosis Systems
Water Problems
Dry Skin and Hair
Soap Scum / Lime Buildup
Bacteria
Chlorine Smell
Rusty Stains
Blue/Green Stain
Colored Water
Rotten Egg Smell
Repairs and Services
Locations
Birmingham
Huntsville
Albertville
Reviews
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